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IRD Consultancy

Drive-to-Store Marketing
for Increased Footfall and Loyalty

Attract More Shoppers and Increase Conversion Rates
IRD Consultancy

IRD specialises in identifying, targeting, and attracting international shoppers to your store, resulting in increased footfall, conversion rates, average transaction value, and loyalty.

Our highly measurable campaigns provide valuable data on shopper demographics and behaviours.

Why Choose IRD?

 

Our experienced team has successfully executed over 100 campaigns for some of the world’s largest retailers in luxury apparel, watches & jewellery, department stores, and retail parks.

 

We cover every phase of the international shopper journey, partnering with major media platforms and serving all source markets.

IRD Consultancy
A selection of our media partners
IRD Consultancy
IRD Consultancy
IRD Consultancy
 1 

DRIVING FOOTFALL FOR LUXURY DEPARTMENT STORE in Venice

A year-long multi-channel campaign ran to reach US tourists, pre-travel to Venice and on-location.

Pre-travel audiences were identified using multiple data sets and digital techniques to identify tourists planning to visit Venice. These users were then retargeted when they arrived in Venice via multiple digital platforms and ads, supported with OOH at the airport and across the FSU networks.

 

Spend range: €150k+

luxury retail
luxury retail
luxury retail

6,300+

TRACKED STORE

VISITS

  PRE-TRAVEL & ON-LOCATION FOOTFALL TRACKING ADS  

DRIVING ARABIC TOURISTS TO Europe's Largest Watches Showroom

We were tasked to generate awareness of a luxury watch store in London and push store visits among Arabic tourists.

Using purely footfall tracking programmatic display across peak tourism periods in London for this audience, the target audience was identified by using sim-card origin, language settings, third-party audience lists and a strict allowlist.

 

Ads were targeting users to go to their nearest store, consisting of 5 possible locations within central London.

 

Multiple creative executions ensured we avoided creative fatigue.

 

Spend range: €60k+

 2 
footfall creation
footfall creation

1,700+

TRACKED STORE

VISITS

footfall creation
sales training
 3 

Drive-to-store campaign for Spanish department store

An iconic Spanish department store wanted to target Russian, Latin American and Arabic tourists in Barcelona to drive store visits.

Audiences were identified on-location via their phone language settings, sim card origin and third-party audience lists.

 

Dynamic creative in the native language of the target audience with a built-in store locator to guide users into the store.

This campaign won 2 awards at the 19th annual Financial Services Forum ceremony.

Spend range: €60k+

sales training
sales training

1.140+

TRACKED STORE

VISITS

ARABIC VISITORS: 445

RUSSINA VISITORS: 410

LATIN AMERICA VISITORS: 290

footfall creation
 5 

DRIVE FOOTFALL WITH CHINESE TOURISTS ACROSS CNY

Using purely footfall tracking programmatic display, the target audience was identified using sim-card origin, language settings, third-party audience lists and a strict whitelist.

 

Dynamic creatives were used with a real-time store locator and Chinese language settings.

Spend range: €60k+

footfall creation
 4 

DRIVING CHINESE SHOPPERS TO STORE

A luxury British department store wanted to reach Chinese tourists across the Chinese New Year in the UK to build awareness and drive footfall.

Using programmatic display for footfall tracking, the target audience was identified by the use of sim-card origin, language settings, third-party audience lists and a strict whitelist.

Spend range: €60k+

fashion

  FOOTFALL DRIVING DISPLAY ADS  

1.800+

TRACKED STORE

VISITS

fashion
fashion

  FOOTFALL DRIVING DISPLAY ADS  

1.000+

TRACKED STORE

VISITS

footfall creation
IRD Consultancy
We take care of bringing customers to your stores, allowing your team to concentrate on making sales!

To learn more, schedule a free consultation by selecting a convenient 30-minute timeslot on our calendar, which is easily accessible on all devices and operating systems.

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