IRD Training Academy

Our award-winning training programmes have been delivered to over 6000 sales and marketing professionals in 17 European countries and the USA.

All our training courses are built and delivered by experienced trainers with solid luxury retail, travel retail and B2B sales careers… they speak the language of retailers. They know exactly what salespeople face when dealing with customers from different cultures and purchasing habits.

All our training courses are rich with tips and plans that delegates can use immediately the next time they are on the shop floor or leading their sales teams.

All examples, scenarios and role-plays used in our courses are derived from real situations in retail stores across Europe.

Explore our Award-Winning Training Courses

What our clients are saying about our courses

"Most useful course I had that I can actually use in a career. This is even more useful to me than my degree."

A. T.

Sales Associate

Fortnum & Mason

To find out more about how we can help your team reach the next level of retail excellence, please leave us your contact details, and one of our Training consultants will contact you shortly.